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The air purifier is one of the important appliances for household products.

Have you tested the air quality in your home?

For many special people, air purifiers are very important. Because it can capture airborne allergens released by pets. You may love your pet, but your furry friends are releasing pet dander, fur, and other airborne allergens into the air of your home -- not to mention those smells! Air purifiers can help you fight allergens by trapping them before they enter your home.

Problem
Statement

There are many reasons for the deterioration of indoor air quality, such as decoration, furniture, etc. Low air quality can do great harm to people health.

In most newborns or children, there is no way to stop parents from getting up at night to care for or care for them. Similarly, the elderly also have the habit of getting up at night to go to the toilet. These problems don't stop them from looking for light in the dark.

Solution
Space

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The Moonpure system consists of smart lighting, a smart air purifier, and mobile applications. The three parts of the system work together or separately to provide light and protection for parents, children and the aged.

User
personas

Xingtong + Jing

35, The company director

MOTIVATIONS

Xingtong's daughter, Jing, is 11 months old. Jing's frequent crying at night led her parents to turn on the night light to comfort her. Pet dogs in the house enjoy playing with Jing just before falling asleep, so the air is filled with dog hair and carries it into Jing's airways. Xingtong hopes to create a warm and safe environment for Jing.

CORE NEEDS

Xingtong needs better smart products to help her create a safe and comfortable home environment. To avoid reaching for nightlights in the darkness of midnight.

Wuhong

65, A professor at the university

MOTIVATIONS

Wuhong, an elderly man living alone, was diagnosed with respiratory problems at the age of 62. With a pet dog in the house, sleeping in Wuhong's room every night can lead to reduced air quality in the house and respiratory diseases. Besides, I have the habit of getting up in the middle of the night occasionally.

CORE NEEDS

Wuhong already has an air purifier in her living room and needs a better smart product for convenience. And, he hopes to perfect his night-start problem -- an air purifier lamp instead of a bedside lamp.

User
research

38 RESPONDENTS

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Design
Inspiration

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Concept Generation
+ Ideation

I explored different forms and finally chose the shape with the moon. That is why the product was called Moonpure. A smile face is the children's model which will be locked. It prevents children from touching the switch.

Form exploring

Materials: blue foam, styrene

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Final Design
+ Features

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Soft LED lights: Parents need to take care of their babies at night, such as changing diapers and making milk powder, which provides a convenient environment for them. What is more, the sleep quality of the senior secondary users is not as good as that of young people, so it leads to getting up in midnight or going to the restroom. Of course, the role of night lights greatly improves their convenience.

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The switch is divided into two parts, the night light, and the air purifier. They are separate systems that can work separately. The end of the power cord of the air purifier has a plug connected to a wall socket.

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HEPA filters are made of a mat of randomly arranged fibers. These are commonly made of fiberglass, the size of 0.5 to 2.0 micrometers. The important detail is the distance between one fiber to another. Particles are trapped in the mat of fibers through the following simple processes.

APP
Interface

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The main interface includes air quality and filter usage. It can also set up automatic working systems, such as daily, weekly, or even monthly. Light intensity adjustment is another consideration for users. The user can adjust the intensity of the light as needed.

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Logo Design

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SYMBOL

LOGOTYPE

This logo is an essential element of the air purifier brand identity. It represents what the product is and its features.

The logo is a unique design that sets us apart visually in a crowded market.
It is a clean, simple, bold design that reflects who it is as on the market.

The logo I designed is mainly round and closely linked with the moon. The pentagram in the upper right corner corresponds to the word moon.

The logo is professional and upscale, typography inspires confidence and conveys professionalism. Working with common symbols and logos conveys my brand awareness and commitment.

The logo consists of two parts—the Symbol and the Logotype. The two should always be used together, and their size relationship cannot be altered from the logo files provided. The Logotype must be used from the provided logo file. This can never be typeset. In certain instances, the symbol can be used alone as a graphic element.

Moonpure warms not only your home but your heart as well！

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